Airo Sidekick
Overview —
Designing an AI-powered mobile companion for small business owners — in under 48 hours.
In a 48-hour hackathon, my team and I set out to explore how AI could be applied to GoDaddy's mobile products to genuinely help small business owners make better decisions, faster. The question wasn't just "what can AI do?" — it was "what does an entrepreneur actually need?" From that starting point, we ideated, prototyped, and pitched Airo Sidekick: an AI-powered mobile companion that delivers personalized, context-aware guidance tailored to each merchant's unique business.
Client —
GoDaddy · Mobile App
Industry —
Techonology
Role —
UX Designer
Timeline —
48 hours · 2025
The problem —
Entrepreneurs have the data. What they're missing is guidance.
Millions of small business owners make dozens of critical decisions every day — what to promote, when to post, how to price — mostly alone, mostly guessing.
Existing tools give them data. But data without context isn't guidance. That's the gap we set out to close.
The Approach —
With only 48 hours on the clock, I focused where I could have the most impact.
🤖 AI-Assisted Ideation
I used ChatGPT, Figma Make, and Claude to rapidly brainstorm concepts, explore use cases, and pressure-test ideas. From those sessions I built multiple prototypes and iterations, which I presented to the team as a starting point. From there, we aligned on a direction and designed together.
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🧠 Strategy & Framing
I helped shape the core narrative: this wasn't just a feature, it was a business partner in your pocket. That framing became the creative and strategic backbone of the entire project.
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🎤 Pitch Deck & Presentation
I led the storytelling and presentation design, crafting a narrative that opened with empathy, built to a clear vision, and landed with confidence. The goal was to make judges feel the problem before we showed the solution.
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The Solution —
Airo Sidekick — your AI business partner, always in your pocket.
🔍 AI-Powered Diagnostics
Airo starts by understanding the merchant's unique business DNA — pain points, goals, strengths — to deliver truly personalized recommendations from day one.
📊 Personalized Dashboard
A tailored view of what matters most right now. Proactive daily tasks and timely insights — aligned to where the merchant is in their business journey.
🌦️ Context-Aware Recommendations
This is where Airo Sidekick goes beyond generic advice. By analyzing weather, location, local events, and market trends, Airo tells merchants exactly what to do — and when.
🏆 Achievement & Analytics Center
Metrics that turn into action — and milestones worth celebrating. From reaching the 100th customer to launching a new product, Airo makes business growth feel human.
The Impact —
A category win — and a concept worth building.
🏆 Category Winner — Context-Aware + Intelligent Guidance at GoDaddy's internal hackathon
Our persona-led storytelling made the problem immediately tangible for judges
The context-aware recommendation engine was recognized as the most differentiated idea in the category
The project sparked conversations about the future of AI guidance within the Airo product